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Funding From Korea’s SoftBank Helps ‘SmarTots’ Localize Educational Apps for China

By Faith O'Neil On March 1, 2013 · Add Comment

In China, there is an estimated 246 million smartphone devices in use. With this widespread use of smartphones, particularly the ones operating on iOS, there is a massive, untapped market for developers to promote their apps. The problem is the language and cultural barrier that prevents most app developers from ever resonating with the Chinese people. This is truly a shame because of the educational opportunities afforded to those children who are able to access learning and story apps in their native language. The tide may be turning, however, because SoftBank of Korea has recognized the need and is providing funding to SmarTots, who localizes apps and subsequently promotes them on the Chinese iTunes Store. SmarTots disclosed recently that they received an unmentioned amount of funding from SoftBank that will enable them to convert U.S. developer’s educational apps, that are geared toward children, into a Chinese counterpart. So [...]

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Educational & Learning Apps for the iPad and iPad mini

Funding From Korea’s SoftBank Helps ‘SmarTots’ Localize Educational Apps for China

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