OFT Archives - iPad Kids

UK Government Tackles In-App Purchasing Issues

By Faith O'Neil On April 17, 2013 · Add Comment

The U.S. isn’t the only country where parents are having problems with excessive ads and in-app purchasing opportunities within child-targeted apps. Just this week, the U.K. government has opened up an investigation into these child-marketed ‘freemium’ games that are loaded with the opportunity for children to purchase without their parents consent. The UK is opening a large-scale investigation in an effort to decide whether or not children are being unfairly targeted in the marketing of free app games that contain purchase opportunities. The Office of Fair Trading ( also known as OFT) has announced that they will be examining whether or not app developers might be intentionally misleading children or possibly be using “commercially aggressive practices” in their marketing toward kids. The OFT acts as the United Kingdom’s consumer and competition authority, much like the FTC here in the United States. The OFT has declared that if any app [...]

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UK Government Tackles In-App Purchasing Issues

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