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Timbuktu Revamps Business Model, Free Of Misleading In-App Purchases

By Faith O'Neil On April 29, 2013 · 2 Comments

As the saga of in-app purchasing within children’s apps continues, we are seeing success story after success story about companies who are donning their moral hats and doing the right thing by removing in-app purchasing capabilities from their educational apps. Timbuktu, a super cute educational app that was also the portrait of poorly thought out in-app purchasing, is next in a string of companies who are re-thinking their business model and are subsequently putting a stop to ‘freemium’ abuse. Timbuktu is a creative kid’s app that is beautifully illustrated and offers children a “magazine-like” experience which has slowly evolved into a kind of and idea board that allows children and parents to do all sorts of activities together, such as printable worksheets and cute craft ideas. Prior to their recent change, Timbuktu sported a lot of in-app purchasing opportunities. While this wasn’t necessarily out of the ordinary, their [...]

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Educational & Learning Apps for the iPad and iPad mini

Timbuktu Revamps Business Model, Free Of Misleading In-App Purchases

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